Alix Dufour is part of the founding family of the BIC® brand. She was born in Paris, France, and has spent quite some time in Canada, the United Kingdom, and China. She is a passionate art collector and is dedicated to nurturing up-and-coming talent from around the globe, fostering the growth and recognition of new voices in art.

In line with her passion for art and commitment to showcasing unique artists, Alix launched Bic.create on Instagram. This page highlights exceptional ballpoint pen artistry from artists worldwide, serving as a vibrant platform for connecting people and celebrating human expression